A1: The World You Dream Of
A1 Serbia · 2022–2023
Designing a participatory CSR platform at scale
Brand identity · Platform · Campaign system
A CSR platform designed to turn audience participation into measurable impact by combining brand, communication,
and community activation.
Context
A1 needed to move beyond traditional CSR communication and create a program that actively involves the community in shaping real-world impact.
Challenge
Design a system that:
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communicates credibility and trust
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motivates large-scale participation
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works across digital, campaign, and live formats
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remains consistent over multiple campaign cycles
My Role
Led design and visual direction of the platform.
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Developed brand identity and visual system
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Designed the platform experience (web)
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Defined visual direction for campaign communication
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Art directed event visuals and on-site experience
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Contributed to shaping the platform concept
Insight
CSR communication often stays passive, only informing rather than engaging.
To drive real participation, the platform needed to give the audience a sense of ownership and agency.
Idea
Solution
Transform CSR communication into a participatory platform where users don’t just consume content,
but actively shape outcomes.
Developed a flexible visual and communication system that connects:
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platform experience
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campaign communication
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live event presence
All built around clarity, accessibility, and engagement.
Event Experience
Designed visual direction for live events, extending the platform identity into physical space.
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stage visuals
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on-site communication
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cohesive brand presence
Platform Experience
Designed a user-focused digital platform enabling:
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project discovery
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community voting
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content engagement
The interface balances simplicity with functionality, making participation intuitive and accessible.
Impact
57,000+
39M
1.6M
6M
community votes
campaign impressions
social media reach
PR reach