Jelen Pivo – Šampioni svaki dan
Designing a platform that redefines what it means to be a champion
A socially-driven brand platform designed to promote inclusion in sports, turning everyday individuals into the center of the campaign.
My Role
Led design and visual execution across the platform and campaign.
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Designed the web platform and user experience
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Defined visual direction and key campaign visuals
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Created the visual system across digital and communication materials
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Designed event visuals and on-site branding
Insight
Inclusion is often communicated as a message, but rarely experienced as something real and visible.
To shift perception, the campaign needed to move beyond awareness and make inclusion tangible and present in everyday life.
Idea
Redefine the concept of a “champion” — from elite athletes to everyday individuals overcoming real challenges.
Platform
The campaign was built around a web platform that:
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enabled project submissions
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supported community-driven initiatives
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provided visibility for sports inclusion projects
The platform acted as the central hub connecting communication, participation, and impact.
Gold award – UEPS Festival (Social Responsibility Campaign)
Impact
Industry recognition across PR and integrated communications categories
National-level CSR platform developed with leading partners